Food packaging used to be focused on getting product on the shelf unspoiled and undamaged. Today, it’s driven by consumer demand for choices and manufacturers’ desire to grow market share and buyer loyalty with line extensions and sub-brands. The fierce battle for buyers’ attention on overcrowded grocery shelves means today’s packaging must not only get food to market, but also help sell it. Brand owners, converters and packaging designers now have a new tool at their disposal. Ashland Inc. h...